|
1
Strategy
Once you decide to create a web site, you require a clear Internet strategy.
The strategy, outlines precise objectives of the web site. To take advantage
of the web attributes, we first need to identify the customers' goals,
requirements and users' profile. The key thing to decide the mission,
content and structure of the web site.
At this stage
we document these as a strategy brief - a blue print of the web site for
the customer. The brief determines the content of the web site.
2
Creative
In step two of web site creation, we work out the architecture
- the most crucial and time consuming part of establishing web presence.
Rather than colour and type styles, its "designing the information
structure", that ensures the site user is able to reach the pages
easily, quickly and efficiently. We consult you on developing structure
and navigation style, and creative components of the site. Thereafter,
the "look and feel" of the
web site is worked out. We create design models and obtain approval from
you, before we move on to the web site development phase.
3
Technical
This phase is the actual development of the web site.
Using the approved design model, the development team would actually perform
the development, integration and testing of the site. We do extensive
internal quality assurance and testing of the site. Your representatives
are able to access the development site to monitor progress and assist
in providing relevant feedback. At least two or three times during this
process, if required by you, we meet your representative to discuss any
open issues and to report on the progress. Once the site is complete,
and you agree to proceed we move on.
4
Delivery
At this point, the site is complete. During this phase
our team and the customer test the web site using various browsers and
selected focus groups. This is followed by formal launch of the site,
including registration with search engines and other associated marketing
activities.
5
Maintenance
In general maintenance or development of the web site
will occur in the same fashion as the initial development. We also assist
you in deciding the traditional marketing tools that should be used in
promoting your site and enhancing its ongoing marketing message. Customers
can also maintain their sites themselves and simply upload their changes
through FTP. In case new features and functions are identified then these
can be taken up for development starting from the strategy phase, on a
quoted project task order basis.
|